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Industry - Health Care
Company - Holy Cross Hospital
Holy Cross Hospital is a faith-based,
community teaching hospital. It is a
member of Trinity Health of Novi,
Michigan, the nation’s third largest
Catholic healthcare system. Over
1,400 leading specialists and general
practitioners are affiliated with Holy
Cross Hospital.
The Holy Cross Stroke Care
Management Program is responsible
for organizing care of patients who
have suffered a stroke.
The Situation
Holy Cross Hospital was setting up The
Stroke Care Management Program
and needed a way to facilitate
collaboration among its neurologists,
radiologist, and staff, including
professionals at remote locations and
academic affiliates.
“Many hospitals are trying to establish
stroke care programs, and face the
same issues around communication
and decision-support. Setting up new
clinical care programs is often
hampered by insufficient
communications infrastructure,” Dr.
Andrew Barbash, who heads up the
Holy Cross program, said. So, Dr.
Barbash went looking for an effective
communications infrastructure that
could be set up quickly, at a low cost,
with no long term budget commitments.
The Solution
WebEx WebOffice offered Dr. Barbash
and his team a practical set of tools in
a consolidated place to manage core
communications and a knowledge
repository for documents, images and
files. WebOffice was so affordable, that
no budget approval was required by
hospital management.
“WebOffice allows us to put guidelines,
protocols and care pathways up on a
private website and let people sign up,
access them and conduct group
forums,” Dr. Barbash said.
"We were able to demonstrate how an
instant WebEx Meeting could be setup
from the ER, Medical Floor, or ICU so
that an ‘in house’ clinician can
collaborate with a clinician remotely to
review MRI pictures of blood vessels in
a patient’s brain."
- Dr. Andrew Barbash, The Stroke
Care Management Program at Holy
Cross Hospital
The Benefits
“As a neurologist and head of a stroke
care unit for a community hospital, I
work collaboratively across multiple
healthcare organizations. WebOffice
can be applied to many different
healthcare applications to facilitate
more effective collaboration,” Dr.
Barbash said.
“Many think it would cost $100,000 to
put this infrastructure in place and are
shocked to realize how affordable and
simple it is to set up and use. I cannot
say enough about the value of WebEx
WebOffice. It demonstrates the ease
with which a solid collaboration
infrastructure can be leveraged with no
capital investment or complex decision
making.”
With the WebOffice Document
Manager, the Stroke Care
Management staff can share articles,
edit and update files, and set
permissions for access. “WebOffice is
so useful. It’s intuitive, clean, fast and
reliable,” Dr. Barbash said.
WebEx Meetings allows the group to
share medical imaging, such as X-rays,
MRIs, and CT scans, with colleagues
within the hospital and with experts
located at other facilities, such as
research and academic institutions.
“We were able to demonstrate how an
instant WebEx Meeting could be setup
from the ER, Medical Floor, or ICU so
that an ‘in house’ clinician can
collaborate with a clinician remotely to
review MRI pictures of blood vessels in
a patient’s brain.”
The group uses many other WebOffice
tools. “The Database Manager’s
functionality for knowledge
management is huge,” Dr. Barbash
said. “This week, we created a
database in about an hour and a half.
Now, when we get a phone call from
the ER, we can easily log the patient
into this database with a note to
ourselves, a report of the CT scan,
etc. Others on the team can log in and
see the pending consultations, read
relevant details, and get up to speed.”
The group uses: Web Office’s
Discussions Forum to post
discussions; the WebOffice
Announcements to introduce new
members and for ‘Tips of the Day;’ the
Online Calendar with outbound event
reminders to schedule meetings; and
the Task Manager to track and
manage tasks.
“At Holy Cross Hospital, we see great
potential for collaboration with nearby
academic stroke centers to facilitate
decision support, share perspectives
on complex scenarios, and facilitate
the identification of candidates for
clinical trials,” Dr. Barbash said.
Company - Holy Cross Hospital
Holy Cross Hospital is a faith-based,
community teaching hospital. It is a
member of Trinity Health of Novi,
Michigan, the nation’s third largest
Catholic healthcare system. Over
1,400 leading specialists and general
practitioners are affiliated with Holy
Cross Hospital.
The Holy Cross Stroke Care
Management Program is responsible
for organizing care of patients who
have suffered a stroke.
The Situation
Holy Cross Hospital was setting up The
Stroke Care Management Program
and needed a way to facilitate
collaboration among its neurologists,
radiologist, and staff, including
professionals at remote locations and
academic affiliates.
“Many hospitals are trying to establish
stroke care programs, and face the
same issues around communication
and decision-support. Setting up new
clinical care programs is often
hampered by insufficient
communications infrastructure,” Dr.
Andrew Barbash, who heads up the
Holy Cross program, said. So, Dr.
Barbash went looking for an effective
communications infrastructure that
could be set up quickly, at a low cost,
with no long term budget commitments.
The Solution
WebEx WebOffice offered Dr. Barbash
and his team a practical set of tools in
a consolidated place to manage core
communications and a knowledge
repository for documents, images and
files. WebOffice was so affordable, that
no budget approval was required by
hospital management.
“WebOffice allows us to put guidelines,
protocols and care pathways up on a
private website and let people sign up,
access them and conduct group
forums,” Dr. Barbash said.
"We were able to demonstrate how an
instant WebEx Meeting could be setup
from the ER, Medical Floor, or ICU so
that an ‘in house’ clinician can
collaborate with a clinician remotely to
review MRI pictures of blood vessels in
a patient’s brain."
- Dr. Andrew Barbash, The Stroke
Care Management Program at Holy
Cross Hospital
The Benefits
“As a neurologist and head of a stroke
care unit for a community hospital, I
work collaboratively across multiple
healthcare organizations. WebOffice
can be applied to many different
healthcare applications to facilitate
more effective collaboration,” Dr.
Barbash said.
“Many think it would cost $100,000 to
put this infrastructure in place and are
shocked to realize how affordable and
simple it is to set up and use. I cannot
say enough about the value of WebEx
WebOffice. It demonstrates the ease
with which a solid collaboration
infrastructure can be leveraged with no
capital investment or complex decision
making.”
With the WebOffice Document
Manager, the Stroke Care
Management staff can share articles,
edit and update files, and set
permissions for access. “WebOffice is
so useful. It’s intuitive, clean, fast and
reliable,” Dr. Barbash said.
WebEx Meetings allows the group to
share medical imaging, such as X-rays,
MRIs, and CT scans, with colleagues
within the hospital and with experts
located at other facilities, such as
research and academic institutions.
“We were able to demonstrate how an
instant WebEx Meeting could be setup
from the ER, Medical Floor, or ICU so
that an ‘in house’ clinician can
collaborate with a clinician remotely to
review MRI pictures of blood vessels in
a patient’s brain.”
The group uses many other WebOffice
tools. “The Database Manager’s
functionality for knowledge
management is huge,” Dr. Barbash
said. “This week, we created a
database in about an hour and a half.
Now, when we get a phone call from
the ER, we can easily log the patient
into this database with a note to
ourselves, a report of the CT scan,
etc. Others on the team can log in and
see the pending consultations, read
relevant details, and get up to speed.”
The group uses: Web Office’s
Discussions Forum to post
discussions; the WebOffice
Announcements to introduce new
members and for ‘Tips of the Day;’ the
Online Calendar with outbound event
reminders to schedule meetings; and
the Task Manager to track and
manage tasks.
“At Holy Cross Hospital, we see great
potential for collaboration with nearby
academic stroke centers to facilitate
decision support, share perspectives
on complex scenarios, and facilitate
the identification of candidates for
clinical trials,” Dr. Barbash said.
Industry - Hi Tech
Based in Bedford, MA, provides
personalized, interactive
communications on behalf of its
customers via wired and wireless
devices.
The solutions’ broad applicability has
powered everything from tainted food
alerts for the California Department of
Health, to recent hurricane warnings
to Florida-based policyholders of
Unitrin Direct, to outage notifications
for numerous utility companies. During
the 2003 East Coast blackouts,
EnvoyWorldWide delivered 250,000
messages.
The Situation
The business landscape changes
rapidly and EnvoyWorldWide’s
solutions grow quickly, so the
company needed a way to make sure
its sales force and resellers always
have the most up-to-date versions of
marketing collateral containing critical
sales information and statistics.
“As a notification service company,
our marketing collateral changes
frequently. In addition to product
updates that are required with each
new release, the volume of messages
we send per month, our capacity to
send messages, and our number of
customers is growing rapidly. We
needed to make sure that our sales
force and resellers have updated
materials containing this new
information immediately,” says Melissa
Centrella, Marketing Manager for
EnvoyWorldWide.
The Solution
Since, 2003, EnvoyWorldWide has
been relying on its WebEx WebOffice
to make sure its sales force and
resellers always have the most up-to-
date versions of marketing collateral
and critical sales information and
statistics.
The WebEx WebOffice Document
Manager allows EnvoyWorldWide to
post the most recent versions of all
sales tools - data sheets, white
papers, etc. - to an online centralized
repository that everyone can access
and leverage for consistent
messaging.
EnvoyWorldWide also uses the
WebOffice Discussion Forums to
share ad hoc information among the
30 people on the company’s sales
and marketing teams.
“The sales reps use the WebOffice
Discussion Forums to tell marketing
what they’re seeing at trade shows, or
what they hear about a competitor
while visiting a customer or a
prospect. It’s a way to let us know
what they’re seeing out there and also
to make suggestions for materials that
they may need in the field.
The WebOffice Discussion Forums is
a perfect avenue for the sales people
to give timely feedback to the
marketing team.” Besides the
Documents Manager and Discussion
Forums, EnvoyWorldWide uses the
WebOffice Announcement function to
post breaking news in the industry to
its WebOffice Home page. This
includes information on industry
mergers and acquisitions, news and
press coverage and awards that
EnvoyWorldWide receives.
"To be successful and time-efficient,
our sales teams need the most
current information, and WebEx
WebOffice offers us the critical control
we need to achieve that end."
- Melissa Centrella, Marketing
Manager for EnvoyWorldWide
The Benefits
“We’re pushing a lot of material out to
our sales force, and the fact that
everyone is up-to-speed and
educated not only about our own
products, but also about our
competitors’, helps the sales reps sell
more quickly,” Centrella said.
“The sales reps really love WebOffice.
Many of the reps use it as their home
page and for new employees, there
isn’t a more consistent or impactful
way to help them get familiar with the
intricacies of our market,” Centrella
said.
“One complaint sales people in many
industries have is that they feel like
they are not connected to their own
company headquarters. WebOffice
lets our sales reps across the US feel
connected to our headquarters here
in Bedford, MA. With WebOffice, they’
re as informed as anybody here in our
home office,” Centrella said.
“It’s great that we can organize
everything in one place with
WebOffice, without requiring
assistance from IT. As a 50-person
company, the resource and time
savings that WebOffice provides is
tremendous,” she added.
Enhancing Partner Relationships
WebOffice has also played a
significant role in EnvoyWorldWide’s
relationships with its business
partners.
Besides deploying WebOffice for its
own employees, EnvoyWorldWide has
deployed four more WebOffices for its
largest business partners and has a
fifth WebOffice that is generic for
multiple smaller business partners.
Centrella says, “Our partners were
impressed.”
“Deploying WebOffice to service our
partners and our customers lets us
provide extensive information with
limited time and company resources. It’
s a great tool to build relationships, as
well as a great tool for training and
education,” Centrella said.
With WebOffice, EnvoyWorldWide is
providing product training to its
partners’ sales reps - offering them
release information on products,
technical information and RFP
support. EnvoyWorldWide also uses
WebOffice to provide its partners’
sales teams with sales tools they can
download for their prospects - such as
data sheets and white papers, etc.
“With WebOffice, we really feel like we’
re arming them for their sales calls.
Our partners’ sales reps need to know
as much about our product as their
own and they need to have access to
that information all in one place,”
Centrella said.
“It’s the ability to give both our own
and our partners’ sales reps the latest
version of our marketing collateral that’
s important to us. We could email all
these documents, but they change too
frequently. We always have new
releases, new competitors, new
features and new customers. To be
successful and time-efficient, our
sales teams need the most current
information, and WebOffice offers us
the critical control we need to achieve
that end,” Centrella said.
Based in Bedford, MA, provides
personalized, interactive
communications on behalf of its
customers via wired and wireless
devices.
The solutions’ broad applicability has
powered everything from tainted food
alerts for the California Department of
Health, to recent hurricane warnings
to Florida-based policyholders of
Unitrin Direct, to outage notifications
for numerous utility companies. During
the 2003 East Coast blackouts,
EnvoyWorldWide delivered 250,000
messages.
The Situation
The business landscape changes
rapidly and EnvoyWorldWide’s
solutions grow quickly, so the
company needed a way to make sure
its sales force and resellers always
have the most up-to-date versions of
marketing collateral containing critical
sales information and statistics.
“As a notification service company,
our marketing collateral changes
frequently. In addition to product
updates that are required with each
new release, the volume of messages
we send per month, our capacity to
send messages, and our number of
customers is growing rapidly. We
needed to make sure that our sales
force and resellers have updated
materials containing this new
information immediately,” says Melissa
Centrella, Marketing Manager for
EnvoyWorldWide.
The Solution
Since, 2003, EnvoyWorldWide has
been relying on its WebEx WebOffice
to make sure its sales force and
resellers always have the most up-to-
date versions of marketing collateral
and critical sales information and
statistics.
The WebEx WebOffice Document
Manager allows EnvoyWorldWide to
post the most recent versions of all
sales tools - data sheets, white
papers, etc. - to an online centralized
repository that everyone can access
and leverage for consistent
messaging.
EnvoyWorldWide also uses the
WebOffice Discussion Forums to
share ad hoc information among the
30 people on the company’s sales
and marketing teams.
“The sales reps use the WebOffice
Discussion Forums to tell marketing
what they’re seeing at trade shows, or
what they hear about a competitor
while visiting a customer or a
prospect. It’s a way to let us know
what they’re seeing out there and also
to make suggestions for materials that
they may need in the field.
The WebOffice Discussion Forums is
a perfect avenue for the sales people
to give timely feedback to the
marketing team.” Besides the
Documents Manager and Discussion
Forums, EnvoyWorldWide uses the
WebOffice Announcement function to
post breaking news in the industry to
its WebOffice Home page. This
includes information on industry
mergers and acquisitions, news and
press coverage and awards that
EnvoyWorldWide receives.
"To be successful and time-efficient,
our sales teams need the most
current information, and WebEx
WebOffice offers us the critical control
we need to achieve that end."
- Melissa Centrella, Marketing
Manager for EnvoyWorldWide
The Benefits
“We’re pushing a lot of material out to
our sales force, and the fact that
everyone is up-to-speed and
educated not only about our own
products, but also about our
competitors’, helps the sales reps sell
more quickly,” Centrella said.
“The sales reps really love WebOffice.
Many of the reps use it as their home
page and for new employees, there
isn’t a more consistent or impactful
way to help them get familiar with the
intricacies of our market,” Centrella
said.
“One complaint sales people in many
industries have is that they feel like
they are not connected to their own
company headquarters. WebOffice
lets our sales reps across the US feel
connected to our headquarters here
in Bedford, MA. With WebOffice, they’
re as informed as anybody here in our
home office,” Centrella said.
“It’s great that we can organize
everything in one place with
WebOffice, without requiring
assistance from IT. As a 50-person
company, the resource and time
savings that WebOffice provides is
tremendous,” she added.
Enhancing Partner Relationships
WebOffice has also played a
significant role in EnvoyWorldWide’s
relationships with its business
partners.
Besides deploying WebOffice for its
own employees, EnvoyWorldWide has
deployed four more WebOffices for its
largest business partners and has a
fifth WebOffice that is generic for
multiple smaller business partners.
Centrella says, “Our partners were
impressed.”
“Deploying WebOffice to service our
partners and our customers lets us
provide extensive information with
limited time and company resources. It’
s a great tool to build relationships, as
well as a great tool for training and
education,” Centrella said.
With WebOffice, EnvoyWorldWide is
providing product training to its
partners’ sales reps - offering them
release information on products,
technical information and RFP
support. EnvoyWorldWide also uses
WebOffice to provide its partners’
sales teams with sales tools they can
download for their prospects - such as
data sheets and white papers, etc.
“With WebOffice, we really feel like we’
re arming them for their sales calls.
Our partners’ sales reps need to know
as much about our product as their
own and they need to have access to
that information all in one place,”
Centrella said.
“It’s the ability to give both our own
and our partners’ sales reps the latest
version of our marketing collateral that’
s important to us. We could email all
these documents, but they change too
frequently. We always have new
releases, new competitors, new
features and new customers. To be
successful and time-efficient, our
sales teams need the most current
information, and WebOffice offers us
the critical control we need to achieve
that end,” Centrella said.