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Increase the Value of Every Part of the Customer Lifecycle
As the leader in on-demand customer relationship
management (CRM), we understand the importance of integrated
sales and marketing. Our closed-loop marketing automation
application, Salesforce Marketing, empowers you to manage
multichannel campaigns and provide up-to-date messaging to
sales. Lead hand-off is automated to ensure that no opportunity
is missed. Real-time analytics and reporting give marketers the
tools to evaluate results and adjust campaigns to maximize them.
Comprehensive On-Demand Marketing Automation
- Integrated marketing and sales application with automated
- Real-time analytics to measure and optimize campaigns for
- Multichannel campaign management and analysis for a
- Rapid deployment and award-winning ease-of-use to get
Manage Your Entire Marketing Mix
With powerful campaign management and lead management capabilities, you can
maximize the efficiency of your entire online and offline marketing mix. Use
Salesforce to to generate demand, manage and qualify leads, create new sales
opportunities, ensure data quality, and analyze campaign results.
Execute Multichannel Programs
Nurture prospects and generate demand for your sales organization with
multichannel marketing programs managed in Salesforce Marketing. Execute
search marketing, email marketing, or direct mail campaigns. Create pages on
your Web site to capture new prospects in Salesforce, and automatically track
campaign metrics such as clicks, responses, leads, deals, and revenue.
Measure Your Revenue Impact
Generate, manage, and report on leads and sales within a closed-loop system
that integrates sales and marketing. Report on campaign results with
sophisticated real-time analytics. Enable business users to quickly create their
own reports and dashboards to provide business insight. With packaged and
customizable reports, charts, and graphs, users have a real-time view of the
business.
